Suggests aggressive effort to get things going on the Verde campus, which is experiencing “tough times”
Dr. Ralston
For many, this was a breath of fresh air in terms of actually having an educational expert begin to analyze and share some of the reasons post-secondary education on the east side of the County has collapsed. It was also a stark warning of the college’s future on the east side of the County without a major injection of effort from the community.
Here, in summary, are the major factors he suggested that may explain, at least in part, the collapse since 2006 of the Community College on the East side of the County.
1. In at least one high school on the West side of the County, students were specifically told not to attend Yavapai College because the education was “substandard.” In his first year, Dr. Ralston has turned that view around. (May or may not have affected the Verde Valley enrollment.)
2. Yavapai College’s strict adherence to a minimum number of students (usually 15) before a class is offered is probably going too far. In Dr. Ralston’s experience, he had never been at an institution that had gone so far as to say, “if you’re not close to 15, we’re going to shut down the class.” He evinced concern that if courses are shut down for various reasons because enrollment has dropped, then programs associated with the courses will collapse.
3. Yavapai Community College faculty appear resistant to change. It is imperative that faculty engage with the community and the high schools. Dr. Ralston does not see the kind of investment at the high schools and in the community that is needed; rather, he sees a high degree of resistance from faculty because of perceived past failures.
4. There is a need for increased funding for recruiting, marketing and promotion of the Community College in the Verde Valley.
5. There is not an organized base of supporters, donors, people that the College can tap into to help make its presence in the Verde Valley known. There is a lack of participation from the community.
6. Dean Ralston warned: “Honestly, in the real world, this campus should not be open in a sense, these are tough times on this campus, …”
The Verde Valley Board Advisory Committee asked the Community College administration to provide “in reasonable detail and by category” the “operating and administrative expenses for the entire Verde Valley.” Rather than provide the information, Vice President Clint Ewell responded that the Committee should “look at the College’s Budget website.” That site does not provide information of the kind sought by the Committee. 
The Verde Valley Board Advisory Committee has scheduled a meeting for Wednesday, July 29, 2015 8:30 a.m. on the Verde Campus. The address is 601 Black Hills Drive Clarkdale, AZ. The room has yet to be announced on the website but the meeting is usually held in building M 137.